Step Up. Stand Out. Kick Ass. Repeat.

Trying her hand at sports, music, and theater, young Sarah Robb O’Hagan learned she wasn’t a natural superstar. But she believed she was destined to be a champion.

She wanted to have impact, to make a difference. But how? After a few early successes, a number of epic failures, plenty of self-reflection, and myriad conversations with high performers, Sarah found greatness and turned her passion into a career.

Making her way up the corporate ladder to become an executive at Virgin Atlantic, Nike, Gatorade, and Equinox—as well as a wife, mother, and endurance athlete—she picked up a thing or two about what separates stars from the rest of the pack. Yes, talent matters. So does a strong work ethic. But even more so, superstars learn when to stand out and when to fall in line. They know how to make the most of their unique strengths, when to buck convention, and how to pivot off of failures, get over their weaknesses, and reach new levels of success.

In every challenging situation, personal or professional, individuals face the pressure to conform to the accepted norms. But doing so comes with heavy costs: passions are stifled, talents are ignored, and opportunities are squelched. The other, far bolder, choice is to embrace what Sarah calls Extreme YOU: to confidently bring all that is distinctive and relevant about yourself to everything you do. You’ll achieve more if you’re willing to step up—and out—of line.

Inspiring, surprising, and practical, ExtremeYOU is her training program for becoming the best version of yourself.